The Retail Media Auditor

Retail Media Insights & Analysis

Perspectives on performance, measurement, and growth across retail media networks

Written by a retail media leader with two decades of experience in media including expertise in Amazon, Walmart, Target, and Kroger media networks.

What This Site Covers

Retail media has become one of the fastest-growing areas of digital marketing, but measurement, performance, and strategy are often misunderstood.
This site explores how retail media actually performs in practice—beyond platform-reported metrics. Topics include search strategy, incrementality, attribution, and the role retail media plays within the broader marketing mix.
The goal is to provide clear, practical perspectives grounded in real-world experience.

Credibility Strip

Experience across:

  • Amazon
  • Walmart
  • Target
  • Kroger
  • Instacart
  • Albertson’s
  • Sam’s Club
  • CVS
  • Walgreens
  • Costco
  • Door Dash
  • BJs
  • Dollar General
  • Ahold Delhaize
  • HEB
  • Wakefern
  • UNFI
  • Publix
  • Whole Foods Marketplace

Supporting brands including:

  • Hellmann’s
  • Knorr
  • Ben & Jerry’s
  • Talenti
  • Breyers
  • OGX

Featured Insights

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About

I’m a retail media professional with two decades’ experience across digital, commerce, and omnichannel marketing.
My work has focused on helping CPG brands navigate the evolving retail media landscape—balancing performance, measurement, and long-term growth. I’ve led retail media strategy across major platforms and worked to connect national and retail media into more cohesive, end-to-end marketing approaches.
This site is a place to share perspectives on what’s working, what isn’t, and where retail media is headed.
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